Business cards are industry-specific and individual to businesses within an industry, so the elements that make a card work for one business might detract from another.
Let’s look at what makes a good business card for your business.
- Choose the Right Style of Card
Business cards can be cute, serious, clever, irreverent, or project any number of qualities. When deciding what makes a good organization card printing, it’s important to choose the right tone to represent your type of business.
For example, a neon green card would be inappropriate for a lawyer or engineer, yet a serious black-and-white embossed card would not project the vibe an artist needs to emphasize their uniqueness and creativity.
- Think About Size
Standard business cards are 85mm x 55mm and work well for most applications.
However, you can also choose from scaled-down versions that are 85mm x 42mm or even square ones at 55mm x 55mm for a real stand-out presentation without being garish.
While odd-sized cards are attention-getters, you should think carefully before using them. If your business card is hard to handle or store, it might end up being thrown away.
- Choose the Heaviest Weight Cardstock You Can Afford
Heavier-weight business cards give the impression of high quality — a plus for almost any business.
The standard weight is called 80-pound stock, but you can get cards as thick as 400-pound stock for extreme durability and quality.
Other cards come with coatings and textures that can increase their weight and the hand feel of the card.