Business cards are industry-specific and individual to businesses within an industry, so the elements that make a card work for one business might detract from another.

Let’s look at what makes a good business card for your business.

  1. Choose the Right Style of Card

Business cards can be cute, serious, clever, irreverent, or project any number of qualities. When deciding what makes a good organization card printing, it’s important to choose the right tone to represent your type of business.

For example, a neon green card would be inappropriate for a lawyer or engineer, yet a serious black-and-white embossed card would not project the vibe an artist needs to emphasize their uniqueness and creativity.

  1. Think About Size

Standard business cards are 85mm x 55mm and work well for most applications.

However, you can also choose from scaled-down versions that are 85mm x 42mm or even square ones at 55mm x 55mm for a real stand-out presentation without being garish.

While odd-sized cards are attention-getters, you should think carefully before using them. If your business card is hard to handle or store, it might end up being thrown away.

  1. Choose the Heaviest Weight Cardstock You Can Afford

Heavier-weight business cards give the impression of high quality — a plus for almost any business.

The standard weight is called 80-pound stock, but you can get cards as thick as 400-pound stock for extreme durability and quality.

Other cards come with coatings and textures that can increase their weight and the hand feel of the card.