What do marketing courses consist of? This is a question many people have asked themselves when they consider taking such classes. The fact is, there are so many different types of courses out there. So, what are some of the options? You may be surprised at this.

The shortlist here contains several free online marketing courses on various topics and disciplines related to marketing:

From uncovering your unique voice to getting paid to advertise, Brian Pelham (Online Marketing Consultant at Buffer) shares his ideas in this free course on online marketing courses. He begins with an overview of SEO, then goes through the basics of keyword research and how to utilize keywords in your content. Next, SEO is covered including how to write keyword-optimized content. After that, marketers can go over content strategies including optimizing content for search engines. In the end, you'll have the ability to communicate with the world using social media.

Topics include web analytics, tracking conversion rates, and learning about Google Analytics. Online marketers looking at learning more about Google Analytics should check out the free Google Analytics Course. Topics include learning about conversion rates, bounce rates, and landing pages. Each lesson is broken down into separate sections which include learning about conversion rates, page optimization, and testing your landing page.

Topics include learning about Google Analytics, keyword research, and PPC. This free marketing course from Web Analytics Labs covers all the fundamentals needed by marketers looking to improve their online businesses. Topics include learning about Google analytic tools, how to get the most out of Google AdWords, and how to optimize your website and content. These lessons are broken down into separate segments including site optimization.

The final part of this four-part Marketing Training Course is the most in-depth. The final part of the course includes topics that are designed to help you increase your customer base and marketability as well as your earning potential. The topics include gaining site visibility, increasing sales, media planning and buying, media buying, and search engine marketing. All of the content in the course is provided by Web Analytics Labs. This particular site offers marketers a wealth of information to help them achieve success with their online ventures.

Online marketers looking for lessons on how to improve on their online marketing challenges should definitely check out the Google AdWords Course. The course examines the various techniques marketers can use for online advertising. There are also discussions about keyword research, ad placement, and pay per click. All of these techniques are covered in great detail.

While some people may have previous experience with a particular topic, if you don't know enough about it you will want to check out the PPC or pay per click course. If your skill level with internet marketing is lower than the required skill level for the program you are taking you will want to take the PPC or pay per click course. The final part of the course focuses on gaining joint venture partnerships. Joint venturing can be very beneficial for online marketers who already have some experience but would like a little more.

Some of the programs offered through Google include Learn Digital Marketing. This one is created for those who are new to the world of digital marketing. This program also offers webinars for those who already know some basic HTML but are not familiar with webinars. These webinars are offered for those who might not have access to a digital marketing showroom or might want to save money on their radio advertising campaign. The Learn Digital Marketing course also has an autoresponder for those who might want to use a hosted autoresponder.