In this article, you will learn what entity resolution is, why it is important, and how it can help your website. If you are unfamiliar with the term, entity resolution basically means that if a user searches for an individual that does not exist on a website's pages and posts, the search engine will bring up every mention of that person in a database.

Entity resolution is the process of mapping molecules in a sample from one or more identifiers to their corresponding entities. When you’re analyzing data, it’s important to be able to identify the different entities that make up your data. This process helps you understand which pieces of your data are associated with each other and allows you to build more accurate reports and analyses. Take the time to visit a well known website such as  to know more about entity resolution. 

Entity resolution can be tricky, but it’s an essential part of search analytics. Here are five reasons why:

1. Improving Accuracy

If you can't identify the different entities in your data, then you won't be able to create accurate search reports or analyses. Entity resolution allows you to differentiate between things like keywords, phrases, and names. This makes it easier for you to understand how your search traffic is performing and which elements are driving the most traffic. 

2. Building Better Models

If you don't have accurate entity information, it's difficult to build effective search models. In order to understand how users are searching for your content, you need to know what words they're typing in as well as which pages they're visiting on your site.